How I made Direct Selling Makeup Work for Me.
By Mamie Credeur
I wear many hats – I’ve been in the beauty industry for over 17 years, one of the head teachers at Irene’s School of dance for over 20 years, a wife, and a mother of three. I love this crazy, beautiful life of mine, but my career path branched out into something new entirely 18 months ago when I was introduced to a fairly new skincare and makeup line, Limelife by Alcone.
Being in the beauty industry for over 17 years, I had yet to encounter such MAGIC. I learned that the renowned Alcone company launched Limelife as “makeup and skincare for everyone” with the comparable professional film/stage-grade makeup as other Alcone products they were famous for. The fact that Alcone has been around since 1952, with amazing products was enough for me to take a deeper look into it. After more research, I found that they made products that were vegan, natural, chemical and cruelty-free which completely sold me in the end to the point where I wanted to tell all my friends and clients about my amazing find! I signed up under my sister-in-law to be a beauty consultant, in all honesty, for the discount.
The company uses a direct-selling model so that professional makeup artists and established beauty consultants can offer these products to clients, and instruct them of proper use. This is exactly where you can make direct selling work for you in the beauty industry. I’d offer a free makeover to anyone who would listen because frankly, I knew once they felt how light it was on their face with that amount of coverage, they would be sold like I was.
There was always something about a woman coming in as my client, and leaving my chair feeling beautiful and empowered. It made my heart soar. I knew that now I could really offer them another layer of self-care and that they could achieve this feeling every day with Limelife products. I’ve given countless makeovers to beautiful women and have seen smiles on women’s faces that would make anyone feel warm. Before I knew it, I had people messaging me with questions about the products and I was handing out samples left and right. Other people began to realize the quality product we had available to us that used to only be available to beauty professionals. My passion for hair and makeup along with these products afforded me a branch-off job in the beauty industry where I began to work alongside my sisters-in-law, my mother-in-law and many friends. We get together often and get to spend quality time together while also keeping up with industry standards and seeing what products work for certain skin types, which pigments look best with different skin colors, and staying up to date with stylistic trends.
As a by-product, our gatherings with women would turn into chit chats and learning about each other’s life stories, trials, tribulations, and triumphs. Before we knew it, a community of women supporting other women was forming and new friendships began to emerge. So much more came from my involvement in this part of the beauty industry than I could have ever imagined. My new venture was certainly a game-changer for me, and can also be for salon owners, make-up artists, and hairstylists who want to offer professional-level makeup products and skincare to their clients. To date, the whole Limelife experience has been a blessing for me, my family and my clients, and I wouldn’t change the last 18 months for anything.
